Cracking the US Market: An Experiential Reality Startup's Outsourced GTM Decision

by Kelsey Leetch

When Younite AI decided to expand into the US market in 2024, they faced a common challenge: how to effectively generate leads and build their sales funnel. Chris, the company's leader, had to make a crucial decision - should they invest in hiring and training an internal BDR team, or partner with an external service provider?

Chris didn't take this decision lightly. He spent a full month evaluating various options, considering factors like cost, scalability, expertise, technology, and proven results. After a thorough process that included over 30 interviews, conference calls, and demos, AK Operations emerged as the clear choice.

Chris Cileni

What set AK Operations apart? For starters, their cost-effectiveness compared favorably to the expense of building an internal team. They offered the ability to scale quickly without the time-consuming process of hiring and training new staff. Their expertise in lead generation and sales was evident, as was their commitment to using cutting-edge technology.

But it wasn't just about the numbers and tech. Chris was impressed by the personal touch AK Operations brought to the table. Amy, the founder, showed genuine engagement and assembled a collaborative US-based team. Mallory, the Director of Client Success, demonstrated a real sense of ownership in Younite AI's success – this has always been a major AK Ops differentiator as our goals were aligned from the start.

Now, 120 days into the partnership, the results speak for themselves. Amy reports that their outbound program is converting meetings to qualified opportunities at an impressive 86% qualified rate. They've generated over 16 deals and are more than halfway to their $7 million qualified pipeline goal for the year.

Chris couldn't be happier with the decision. He says, "AK Ops produces a high-performing Sales & Marketing engine. They care about our success and are a pleasure to work with. We couldn't be more pleased with the results after 120 days. Everything has definitely exceeded my expectations."

This partnership between Younite AI and AK Operations shows how the right collaboration can make a big difference in entering a new market. By leveraging AK Operations' expertise and resources, Younite AI has been able to hit the ground running in their US expansion, setting a strong foundation for future growth.

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